Part 1 Creating contextual relevance
The first week of the program takes a bird’s eye perspective on the current events in the world. You will analyze volatile markets to better understand how your customers and competitors will behave throughout these radical changes. You will learn various possibilities that help you to meet the specific challenges of the future, starting by connecting strategy and leadership.
Part 2 Finding the right strategy
In the second week of the strategic management seminar you will take a closer look at your individual business context. You will start thinking strategically about business challenges and develop solutions. In addition, you will work on developing strategies with IMD professors and the other participants of the seminar, who contribute their own experiences and opinions. Finally, you learn how to motivate and win over employees for your ideas.
Part 3 Ready for implementation
During the third and last week of the seminar you will develop a solid plan for rolling out your strategies upon your return to the company. You will also continue working on convincing others, since you won’t be – and should not be – fighting for yourself. This also includes a strong communication strategy to motivate your team, providing it with all necessary information.